Domain Name System (a.k.a. DNS) is maybe one of the least known services in the Internet, by the common user, but also one, of the most used by everybody.

From Wikipedia:
The Domain Name System (DNS) is a hierarchical naming system built on a distributed database for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities. Most importantly, it translates domain names meaningful to humans into the numerical identifiers associated with networking equipment for the purpose of locating and addressing these devices worldwide.
The Domain Name System makes it possible to assign domain names to groups of Internet resources and users in a meaningful way, independent of each entity's physical location. Because of this, World Wide Web (WWW) hyperlinks and Internet contact information can remain consistent and constant even if the current Internet routing arrangements change or the participant uses a mobile device. Internet domain names are easier to remember than IP addresses such as 208.77.188.166 (IPv4) or 2001:db8:1f70::999:de8:7648:6e8 (IPv6). Users take advantage of this when they recite meaningful Uniform Resource Locators (URLs) and e-mail addresses without having to know how the computer actually locates them.