Howtoforge posted a guide about installing Google Earth on Ubuntu 10.10

In previous Ubuntu versions, there was a Google Earth .deb package available in the Medibuntu repository; unfortunately there is no such package for Ubuntu 10.10 (Maverick Meerkat). While it is possible to install the Google Earth package for Ubuntu 10.04 on Ubuntu 10.10, there is another way of installing Google Earth on Ubuntu 10.10. The method described in this tutorial will create a Google Earth .deb package for Ubuntu 10.10 from which Google Earth can be installed.

  How To Install Google Earth On Ubuntu 10.10