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Conduct Web experiments using PHP
Posted by Philipp Esselbach on: 10/22/2004 04:36 AM [ Print | 0 comment(s) ]
This two-part article series offers Web developers a practical introduction to the design of experiments (DOE) and categorical data analysis (CDA). This first part demonstrates how to use PHP to implement an experimental protocol for measuring the effectiveness of a Web-based offer. The second part will examine analyzing the resulting data using CDA tools that we'll implement using PHP.